Corporations on the Track of Start-ups 2022
The 6th edition of our study “Corporations on the Track of startups” analyzes how established corporations and mid-sized companies achieve real commercial impact with innovation labs, venture builders and startup programs. Our key findings: The contribution to success of digital innovation units is much more clearly outlined today than it was a few years ago. Expectations around innovation and transformation are more realistic. Corporate innovation is approached more soberly, but also much more effectively. And in addition to the well-known approaches of digital startups from Silicon Valley, there are usable success patterns from among established German companies. Learn the most exciting secrets of success from the most successful units in the leading study on Digital Innovation Units!
THE AWARD-WINNING INITIATIVES
The best Digital Innovation Units
Together with the economy magazine Capital, we once again presented the Digital Lab Award to the best digital innovation units. This year, successful scaled innovations were particularly decisive for success. For example, we were impressed by how MediaMarktSaturn was able to achieve significant revenue increases through gamification and how EnBW accelerates innovation cycles.
You can find more success stories and the secrets behind them in our study and in the September issue of Capital (issue 09/22).