Corporations on the Track of Start-ups 2020
The fourth edition of „Konzerne auf den Spuren von Startups“ (Corporations on the Track of Start-ups) analyses how commercially successful digital innovations are created and thrive. Our central finding: digital innovation units continue to be an important vehicle for the renewal of established German companies. However, the wind is blowing rougher around the units that were once launched with a lot of marketing spectacle, because scaling remains the supreme discipline that only a few of them successfully manage. The Corona crisis is putting the Units to an additional challenge, but also gives many of them the opportunity to prove their right to exist.
THE AWARDED INITIATIVES
Substantial scaling successes.
Together with the business magazine Capital, we once again awarded the Digital Lab Award to the best digital innovation units. This year, measurable innovation results from successfully scaled innovations were the key to success. For example, we were impressed by how the QIAGEN Digital Accelerator generated an expected revenue effect of $25 million through the use of Artificial Intelligence (AI) in sales. Or how Eurowings Digital saves more than one million euros annually in customer service with the help of a self-service application. More success stories and the secrets behind them can be found in our study and in the July issue of Capital.
OUR SERVICE OFFERINGS FOR DIGITAL UNITS
for digital innovations
Take advantage of our long-term expertise in building and operating substantially successful Innovation Units and in implementing scalable innovation projects.