Shaping Change proactively

The path to greater profitability and new growth through a future-proof omnichannel business and operating model

The increasingly digital world offers numerous opportunities for retailers and brands, but also urges traditional business models to adapt. We proactively support our clients in their transformation and in strengthening their competitiveness – analytically sound and field-tested.

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Challenges

Retailers and brands face a variety of challenges

Rising customer expectations: Customers expect a personalized and consistent shopping and service experience across all channels.
Technological innovations: Companies must anticipate and evaluate technological advances and integrate them in a meaningful and effective way.
Structural changes: Purchasing restraints, rising operating costs and demographic changes are creating a great need for adaptation.

Consequences

Adjustments to the business and operating model are necessary

Companies should gradually adapt their business & operating model and approach:

More profitability instead of growth at any cost: The focus is shifting to sustainable profitable growth. Unprofitable omnichannel measures are being put to the test.
More effective results instead of experiments and playings: Instead of individual omnichannel initiatives, companies should increasingly focus on measurable results with clear differentiation & stringency in implementation.

Our Solution

Holistic view of your business and operating model

Based on our project and market observations, concrete approaches for the necessary transformation of retailers and brands emerge:

Designing a profitable omnichannel business and operating model
Build and develop a consistent and at the same time customized omnichannel customer experience with value-added interactions
Adaptation of the necessary organizational, procedural and technological requirements

Our consulting portfolio

We support our clients in making their business and operating model fit for the present and the future

Our consulting portfolio addresses the relevant focus areas for retailers and brands: We help make the business and operating model profitable, with a special focus on an optimized omnichannel experience. The design of a resilient organization serves as the necessary foundation for positioning companies successfully and permanently in the market.

Profitable growth

Falling demand, rising costs – the pressure on companies to increase profitability is great.

We support you in identifying effective cross-functional bottom- and top-line measures as well as in the concreteimplementation for profitable growth.

Omnichannel-Experience

The number of possible marketing & sales channels for companies is continuously increasing, as is the customerexpectation for a consistent experience along all touchpoints.

We help you select the relevant channels and merge them into a first-class, coordinated omnichannel experience.

Resilient Organisation

The intensity and frequency of the challenges require an unprecedented level of resilience, which can only be achievedthrough maximum flexibility and rapid action.

We advise you on the necessary adaptation of all relevant dimensions of a resilient organization.

Profitable growth

Fit for the present & future: Focus on profitability and sustainable growth

Excerpts from our offer

Systematic identification of profitability and growth levers as well as transfer into a holistic strategy for generating top- and bottom-line potentials – field-tested & individually tailored
Use of business model blueprints, market trends & benchmarks
Identification & classification of effective AI use cases into (digital) strategy

Omnichannel-Experience

Omnichannel: Identify, build and link relevant channels holistically

Excerpts from our offer

Derive an omnichannel strategy using the award-winning ecosystem methodology
Design, build, operate and optimize omnichannel business and operating model approaches, e.g. D2C or marketplace
Linking the individual channels while taking into account a seamless customer experience
Optimize the UX along the omnichannel customer journey

Resilient Organisation

Strengthening resilience as a basis for achieving competitive advantages

Excerpts from our offer

Derive the requirements of a resilient omnichannel organization from a holistic perspective
Adaption of processes and organizational structure for increased speed of response & better collaboration
Setting up an adapted governance structure
Review and adapt data and IT system architecture, including system selection & integration

Selected consulting offerings

Discover our consulting offerings for selected key topics

Based on our consulting portfolio, we have developed dedicated approaches to selected key topics to give you a first insisght into our consulting activities. Please contact us for more information and a deeper insight.

Strengthening Profitability

Holistic discussion of top- and bottom-line potentials for sustainable profitability improvements, taking into accountinterdependencies on an interactive navigation table.

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Lift AI Potentials

Identify a common understanding of AI-induced opportunities & threat scenarios and identify effective use cases and implementation requirements.

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Design D2C

Designing a holistic and effective omnichannel strategy using the award-winning ecosystem methodology that takes intoaccount the relevant interactions and interdependencies.

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Build D2C

Derivation of a D2C strategy, development of the business and operating model, and – if desired – concreteimplementation to generate growth potential.

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Optimize D2C

Review of the current D2C strategy and derivation of optimization measures in the area of operations and operating modelfor more success and profitability in the D2C business.

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Use Marketplaces

Holistic consideration of the opportunities and risks of marketplace models with the help of an ecosystem scan and development of a concept with a marketplace playbook.

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Why Infront?

First-class consulting with innovative methods, practical implementation experience and effective results

We provide retailers and brands with holistic support for all relevant issues surrounding their omnichannel business and operating model. Thanks to our combination of strategy and implementation experience as well as our award-winning methodological approaches, we succeed in developing and successfully implementing effective and custom-fit solutions for our clients.

Experience

Consulting and practical experience

Combination of high-quality strategy consulting expertise and top management implementation experience – for first-class and visible results.

Methodology

Award-winning methodology & extensive blueprint collection

Haptic, engaging and tailored methodology with high buy-in combined with a unique good practice blueprint collection – for greater effectiveness.

Implementation

E2E-Execution

Implementation-oriented concept development right from the start coupled with actual operational business and IT delivery capability through our partner network – for a one-stop solution.

Selected Referenced

Our diverse references: Projects in various industries

Our comprehensive consulting portfolio is also reflected in our various references. Here you will find an overview of a wide range of projects we have worked on and in which we were able to successfullyapply our skills and expertise. Feel free to contact us to learn more about our projects and how we canhelp you achieve your goals.

Brand

Development of a D2C approach

Optimization and conception of strategy and operating model of the international D2C business of a supplier of equipment for agriculture & horticulture

Retail

Development of a market place concept

Business strategy development, business case calculation and implementation roadmap for a marketplace model of a DIY retail company

Retail

Expansion of the omnichannel business model

Scaling the digital commerce/ omnichannel business of an electronics retail chain to about 15% of total sales

Brand

Optimization of reverse logistics

Cost minimization of the “first-reverse-mile” and implementation of a new KPI-driven organizational structure for a D2C mattress company

Publications

Always up to date with Infront

In our studies and articles, we highlight current trends and developments in the market, look at the issues that are of particular relevance to decision-makers in the retail and brand environment, and provide concrete recommendations for action.

June 2023

C-Move: Navigating to sustainable success in omnichannel commerce

Tobias Kindler

Instead of growth at any price, profitability – and thus the reconsideration of an adapted core business and especially operational omnichannel excellence – is moving into focus. Read why you should pay special attention to our C-MOVE factors.

Go to article on LinkedIn

February 2023

Composable Enterprise – the path to a future-oriented company

Tobias Kindler as a guest on the Lünendonk Podcast “Inside B2B”

Almost all companies, especially after Covid-19, are facing rapid changes with increasing speed: digital transformation is on everyone’s lips. New technologies will fundamentally change entire markets. It is important for companies to be able to adapt quickly to these changes, which can be achieved through the Composable Enterprise. The Composable Enterprise describes an organisation that can adapt agilely to the rapid pace of business change.

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December 2022

Digital marketplace: Just a trend or a sustainable business model?

Tobias Kindler as a guest on the Lünendonk Podcast “Inside B2B”

Since the outbreak of the Corona crisis, the importance of e-commerce has increased massively. While online commerce has already reached a certain level of market maturity for several years, digital marketplaces are now gaining more and more relevance. But how did this development come about and how do digital marketplaces differ from traditional online retail approaches?

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November 2022

KPI-driven organization: Why retailers and producers should recalibrate their performance measurement right now

Dr. Joachim Getto

It is obvious that new, digital business models pose challenges to the established performance management of a KPI-driven organization. But what options do retailers actually have to successfully combine the performance measurement of stationary retail and eCommerce?

Go to article on LinkedIn

October 2022

Direct to Consumer: Not the sole solution, but inevitable for long-term success

Tobias Kindler

Start-ups erschüttern Märkte mit direkten, meist digitalen Vertriebskanälen und etablierte Unternehmen bauen sie wie am Fließband auf – nicht erst seit Corona. Der Direct to Consumer-Ansatz allein reicht für langfristiges Wachstum nicht aus, etablierte Unternehmen können es sich aber dennoch nicht leisten, ihn zu ignorieren.

Go to Article on LinkedIn

October 2022

The great Unbundling: Why niche marketplaces can be used to win back market share from Amazon and Co.

Tobias Kindler

Online marketplaces are currently a popular and supposedly promising business model. How do you manage to establish your own successfully on the market despite the superiority of Amazon and Co.? In the context of the “Great Unbundling”, niche marketplaces with clear success patterns have emerged as an interesting option for retailers and consumer goods manufacturers.

Go to article on LinkedIn

September 2021

Champions of Digital Transformation

Robert E. Neurohr

In “Champions der Digitalen Transformation”, we examined the status of digital transformation in German companies and the success characteristics of the most effective transformation programs. The study is the most comprehensive of its kind and, in addition to determining the status quo, also focuses on concrete success patterns and examples of the bet companies.

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Interested?

Tobias Kindler & Team will be happy to advise you on your way to omnichannel excellence!

Tobias Kindler has 20 years of top management and consulting experience, including 10 years of (co-) responsibility for the international digitalization of marketing & sales in the MediaMarktSaturn Group, including as VP Omnichannel & Pricing and as Country CFO and COO/CDO. In addition to his deep understanding of the industry, he has extensive experience in the development and implementation of hybrid and digital business models as well as in corporate transformation.

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Infront Consulting & Management GmbH

Highly concentrated solutions

Infront specializes in strategy and management consultancy with a focus on orchestrating digitalization. We work across sectors in providing consultancy on digital topics, first and foremost on business model strategies, innovation ecosystems and core business transformation.

In partnership with KPS, Infront delivers highly concentrated solutions for the strategic alignment of corporate transformation programs.

nfront repeatedly wins choice awards that come from different and particularly credible adjudicating bodies: an interdisciplinary expert jury (“Best of Consulting”), broad-based competitor and client surveys (“Best Consultants”) and the in-depth survey on 500 senior managers (“Hidden Champion”). This is supplemented by the many awards bestowed on KPS AG.