Corporations on the Track of Startups 2022

This year, the leading study on Digital Innovation Units presents the most exciting examples of the most successful digital innovation units. Learn how Hansgrohe, MediaMarktSaturn, EnBW and Telefónica generate measurable impact with innovation labs, venture builders and startup programs.

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STUDY CONTENT

Status Quo

Condensed overview of the status of digital innovation units in German-speaking countries

Best Practices

Presentation of the best Digital Innovation Units and their secrets of success

Ranking

Ranking of the best Innovation Labs, Venture Builders and Startup Programs

THE STUDY

Clear expectations, measurable impact

Our study is an important basis for action for all companies that want to expand their innovation activities to include digital innovation units or already operate such units. It provides valuable information on how digital innovation units can make measurable contributions to the innovation and transformation of established companies without merely serving as a playground for CEOs and hip creatives.

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In focus: the key innovation vehicles

This year’s study focuses on the key innovation vehicles innovation lab, venture builder and startup program – because different paths lead to success depending on the innovation direction.

Innovation Lab

Innovation Labs are all-rounder units that work on a range of near core and/or non-core topics. Collaboration takes place primarily with the company’s own employees, who develop new ideas (e.g. new products, business models, services).

Venture Builder

Venture builders are focused on the development and spin-off of ventures. Ideas originate from the core organization or the venture builder team and are spun off with own employees and/or external founders.

Startup Program

Startup programs describe institutionalized collaboration with startups that goes beyond opportunistic or occasional collaboration (e.g., venture clienting or accelerator programs).

The best Digital Innovation Units

The most successful digital innovation units in each category were again honored this year with Capital’s Digital Lab Award. The award winners show that successful innovation is multi-faceted: There is no one blueprint that guarantees success. Rather, it is the ability to recognize opportunities and shape their own paths that distinguishes the best digital innovation units. Nevertheless, exciting patterns of success are emerging that can also be adapted to other contexts.